Many articles online declare a specific day and time as the official ‘best time to post on Instagram’. The big debate about the best time to post on Instagram is all to do with optimum engagement, and the answer has changed as the Instagram algorithm has developed. Why is it important to know the best time to post on Instagram? Use the Hopper HQ Best Time To Post Analytics tool While this is a very valuable insight, it is important to consider other factors - such as the quality of the content - which can also influence engagement. This allows you to see which hours have the average highest post engagement based on your post history. The Hopper HQ analytics also looks at your post history It notes what day of the week and hour each of your posts were published □, It then looks at the engagement (total number of likes and comments) for each post in each hour of the day, and divides them by the total number of posts in that hour □ Hopper HQ post analytics Publishing your posts at the time when the majority of your followers are online increases the chance of more people seeing your post and engaging with it quickly - giving a big thumbs up to the Instagram algorithm □ Hopper HQ analytics: best time to post This provides the data which allows you to see when the most or fewest of your followers are online! Our software processes these times to tell you when to post on Instagram. Once you connect your Business Instagram account to Hopper HQ, we find all of the users who follow your account and analyse your follower activity to tell you which followers are active at each hour of each day □ Hopper HQ works out the best time to post on Instagram for you and your audience based on follower activity and post engagement. This is why we recommend using our Best Time to Post analytics tool, because it blends all the factors together. However, there is a large problem with this:Įngagement is obviously also heavily impacted by the content itself. You can test posting at different times and track the results in a spreadsheet to see which posts get the most engagement. So here are the two simple ways of finding out the best time for you personally: #1. The best time to post depends on the audience, day of the week, and timezone… The average best times listed above are a great starting point for when to post on Instagram, but you and your followers are unique! How to find your best time to post on Instagram Do not prioritize the weekend in your content schedule.Īll of that being said, these times might not be the best time for you to post on Instagram… Do experiment with different post times before you decide when to post on Instagram.Įngagement on Instagram is also notoriously bad on Sundays. Keep in mind that a lot of people are out socializing on Saturday nights, and so depending on your demographic you may want to avoid posting late on a Saturday.Īgain, it may differ for your particular account. Mid-afternoon is also a time of high engagement. Weekend lie-ins, brunches, and hangovers mean users are on their phones in the late morning. Lunch hours and the end of the day are also peak hours for Instagram activity.ĩ – 11 pm EST catches European Instagram users at the end of their workday, and the majority of the United States users on their lunch breaks, which is great for businesses with a global audience. Weekdays tend to see the majority of users online during the morning commute. If you have a brand new account, use the time zone that most of your target audience is in! If you’re targeting the entire world, use EST as it’s a good balance between the US (which has the largest number of users) and Europe. Go to the “Audience” tab and see what your top audience locations are Make sure you have an Instagram business accountĤ. So, how do you know where your largest followers come from? Here’s how:ġ. More on Instagram’s algorithm later on in this article. This increases engagement and pushes it further up to other followers. So, when you post based on the timezone of your primary audience, it gets shown to a lot of people soon after you publish it. Why? Instagram tends to prioritize posts based on how much engagement it receives soon after it is posted. If you already have followers, use the time zone that most of your followers are in for most of your posts. However, it also depends on what your followers want. This applies to your own Instagram marketing strategy if you have a US-focused Instagram account. When To Post On Instagram Monday to FridayĪ lot of advice online on when to post on Instagram is US-centric.
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