However, they can be forced to use others (Drupal is more readily able to use other databases) and are built to be capable, flexible, and most importantly, freeing and empowering. They are all built for use on a LAMP stack (server using Linux, Apache, MySQL and PHP), which is the most common web server setup. This means they are free to use by the community. Unlike every other CMS, each of these is an open-source content management system. Like every other CMS, each of these has both a front and back end: the website shown to visitors (your audience), an administrative console, and an easy to edit presentation layer. We should point out, however, as time has gone on they have become increasingly similar, and they will likely continue to do so. And of course if you'd like more information, you're welcome to explore other options at the conclusion of this article.īefore we get into what makes each CMS unique, we'll cover some of the things they have in common. You're welcome to print this article, email it, or share it with your team(s) if you're considering a website redesign and content management systems. We've also provided a quick quiz, at the end of the article, to help you see which CMS is most likely to help you succeed. For that reason, this review does not simply declare one CMS "best." Instead, we have ranked each of the top three open source content management systems, WordPress, Joomla, and Drupal, on various factors that can help you determine the best match for your team: We've built many sites using WordPress, Joomla and Drupal, and in our experience we've found that different systems work better for different teams based on the aforementioned criteria. Every marketer has different goals and criteria, different resources available to them, and different team members with various levels of comfort and expertise with technology. To make the most of your marketing, you want to invest your time in the areas that produce the greatest results.ĭealing with CMS issues usually isn't a high-value time investment. It is the reason we decided to create this review specifically for marketers. We've all been there before - a vanity URL isn't redirecting correctly, resulting in a 404 or a landing page is showing the wrong content or no sign up form or a new plug-in, module, or extension that should have been a simple plug-and-play addition is causing the site to crash. Simple as it sounds, it is easier said than done. That means the site is up, showing the right content to the right people without errors or issues. As a critical point of confluence for your marketing efforts, the most important thing is that it works. It is the platform you drive traffic to, and derive traffic from by attracting visitors from search engines and social media. Hopefully, return on investment (ROI) is one of them.įor most marketers, your website is a critical part of your marketing mix. Those results may take the form of traffic, downloads, inquiries, sign-ups, leads, qualified prospects or a host of other things. As a marketer, it is your job to deliver results.
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